Hey There, I’m Tom Puddifoot

Product Innovator

Currently available for new projects

Project highlights

As Co-Founder and CTO at Welcome Technology Corporation, I led the development of a next-generation restaurant payment/POS platform. This platform provided greater transparency in payment processing, enhanced operational efficiency, and reduced reliance on costly third-party plugins.

• Instrumental in securing $2.2M seed capital
• Developed 2x SaaS offerings, securing 100 pre-installs
• Initiated acquisition negotiations with publicly traded co.

Payments
Point of Sale
Reporting
Hardware Integration
AI / ML

Led the development of Redaptive’s go-to-market messaging, focusing on their Energy-as-a-Service (EaaS) and Capital solutions. By aligning financing and sustainability goals, new clearer messaging enables Redaptive to offer flexible, scalable solutions tailored to diverse customer needs. Key concepts include smart metering technology, off-balance-sheet financing, and customised partner marketing materials.

Go To Market
Sustainability Initiatives
Financial Services
Sales Strategy

At Chain Asset Management Solutions, I led the development of a Global Auction Marketplace tailored for highly regulated industries. This platform facilitated the compliant sale and remarketing of high-value assets, ensuring adherence to strict export controls and regulatory requirements. The solution provided a seamless, secure, and efficient auction process, leveraging advanced technologies for identity verification, payment processing, and real-time bidding.

• Instrumental in securing $12M seed capital
• Launched 2x SaaS offerings across F500 customer base
• Enabled $150M+ Sales, $2.5B Lease Volume

eCommerce & Auction Tech
Industrial Asset Remarketing
Compliance & Export Control
Rapid Growth ($150M+ Rev.)

Partnered with a seed-stage startup to co-develop the world’s first digital Manufacturing Execution System (MES) for additive manufacturing. This project showcased the integration of real-time data and production management for 3D printing.

• Instrumental in identifying seed-stage partner
• Evolved product into "Manufacturing Execution System"
• Guided founders on global "scale", market expectations
• Company subsequently exited at double-digit multiple

Additive Manufacturing
Manufacturing Execution
Venture / Incubation
Notable Exit (via Acquisition)
Core Services
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Product Strategy

I work with organisations to define their product vision, develop strategic roadmaps, and prioritise features that align with business goals. Whether it’s launching an MVP or optimising an existing product, I ensure a data-driven approach that leads to product-market fit and sustainable growth.

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Tech Leadership

I lead technical teams to deliver robust, secure, and scalable systems. By establishing best practices, implementing modern architecture, and mentoring leadership, I enable organisations to execute efficiently and adapt to future demands.

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Go-to-Market

I help businesses craft and execute go-to-market strategies that maximise product impact. From defining value propositions to aligning sales and marketing efforts, I ensure the product’s success in competitive markets.

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Business Process Optimisation

I streamline business processes to ensure they’re not only efficient but also compliant with industry standards. Drawing on my experience as an IT auditor and internal strategy consultant, I help organisations implement processes that reduce risk, enhance operational resilience, and scale with growth.

Clients Reviews

“Tom’s leadership and innovative approach were pivotal in launching our auction platform, driving $150M in annual sales. His ability to establish robust digital operations, coupled with his deep understanding of industrial remarketing, transformed our business. It was a privilege to collaborate with someone who pushes boundaries and delivers results.”

Jim Hanley

Global Remarketing Leader, Redaptive Inc.

“Tom brought a unique entrepreneurial perspective to our venture, guiding us as we explored new ideas in expense management for SMBs. His ability to blend innovation with practicality has been invaluable. It’s rare to find someone who combines vision with such a hands-on approach.”

Ken Peters

Former Executive, GE Capital

“Working with Tom was an inspiring experience. His deep industry knowledge and technical expertise were instrumental in launching the first Additive-focused MES. The success of this venture contributed to our company’s acquisition at a double-digit multiple. I look forward to more collaborations in the future.”

Shane Fox

Founding CEO, Link3D

“Tom’s entrepreneurial spirit and deep technical expertise were game-changers. Together, we built transformative solutions for GE’s Transportation and Aviation divisions, solving complex problems for clients resistant to change. His dedication and ability to navigate intricate industrial ecosystems were key to our success.”

Jack Kiefer

CEO, Sweet Valley Venture

FAQ

How long does it take to implement a digital solution?

The timeline varies depending on the project scope and complexity. For example, a basic compliance framework can take a few weeks, while a full-scale product roadmap or platform build may take several months. I’ll work with you to define clear milestones and deliverables.

What services does your consultancy offer?

I specialise in product strategy, technology leadership, business process optimisation, and go-to-market planning. Whether you need help scaling your tech infrastructure or crafting a strategic roadmap, I provide tailored solutions to meet your business goals.

What industries do you typically work with?

I’ve worked across a wide range of industries, including energy, healthcare, manufacturing, and transportation. My expertise spans both corporate and startup environments, enabling me to adapt to various industry challenges.

How do I contact you for inquiries or collaborations?

You can reach out through the contact form on my website or email me directly at tom@puddifoot.uk. I’ll get back to you promptly to discuss how we can work together.

Do you offer consulting on compliance and risk management?

Yes, leveraging my experience as an IT auditor and strategy consultant, I help organisations establish compliant business processes, reduce risk, and adhere to industry regulations.

Can you help scale existing technology or product teams?

Absolutely. I specialise in scaling teams, implementing Agile methodologies, and establishing best practices for tech leadership. My goal is to help your teams deliver high-quality outcomes faster and more efficiently.

Experience
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a man riding a wave on top of a surfboard
Recent Blog & Articles
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Let's Collaborate

I’m always excited to work on new and challenging projects. Whether you're looking to build a venture from the ground up, conceptualise a new product your website, or refine your brand's goto market, I'm here to help bring your vision to life.